A product · December 2025

Content Optimizer: a website, checked like a product

Automated scans across ten categories, with AI-suggested fixes an editor can apply in minutes.

Chris Russo · December 2025

Content Optimizer scans a whole website across ten categories and turns every finding into a fix an editor can apply, with AI doing the drafting.

Search and answer enginesTitles, meta descriptions, structured data, and whether AI models can understand and cite the content.

AccessibilityWCAG 2.1 AA: alt text, form labels, color contrast, heading order, focus indicators.

Performance and linksCore Web Vitals, page weight, and every broken link and redirect chain.

Security and privacyExposed CMS versions, missing security headers, cookie consent and tracking.

Why we built it

A launch audit is out of date the week after launch. We wanted the audit to be continuous and the fixes concrete.

Content Optimizer was made at Matters and is deployed at Savas Labs, which uses it every day and brings it to clients.